Tree-lined road coming into sharp focus through eyeglasses, symbolizing clarity and strategic direction

Strategic Marketing For Mission-Driven Growth

I help organizations clarify their brand story, connect with audiences, and grow with purpose.

How I Help

My work sits at the intersection of strategy and creativity, with an unwavering focus on results. Whether you're rethinking your brand, navigating change, or looking to expand your reach, I bring clarity, collaboration, and next-level marketing expertise to help you succeed.

• Positioning organizations for growth
• Auditing marketing plans and team structures
• Providing interim leadership during transitions
• Building optimized digital strategies
• Expanding reach and deepening audience engagement
• Turning data into actionable insights
• Coaching marketing talent
• Aligning marketing strategies with mission and goals

“Erin Armstrong brings a rare combination of strategic clarity, creative vision, and deep audience insight. Her thinking was instrumental in shaping the early concept for Helix+, and she remains a trusted advisor as we launch the platform.”
— Antonio Bucanan, CEO of Helix+

Let’s Talk

Ready to explore how I can support your goals?
I’d love to connect.