What I Do

Whether you need a strategic advisor, fractional CMO, or hands-on leader for a key initiative, I help mission-driven organizations clarify their brand, grow their audience, and align marketing strategy with business goals.

Based in Philadelphia, I work with clients both in person and remotely nationwide.

How I Can Support Your Team:

  • Marketing Team & Plan Audits
    Evaluate your marketing structure, processes, and plans to identify strengths, gaps, and opportunities—with actionable recommendations to optimize performance and align resources with goals.

  • Brand Strategy & Market Positioning
    Clarify your story, refine your messaging, and reposition your brand for relevance and growth.

  • Integrated Marketing Planning
    Design cohesive, cross-channel plans that align messaging, branding, and engagement—driven by audience insight for maximum impact.

  • Team Development & Coaching
    Strengthen internal teams by assessing capacity, redefining roles, and coaching emerging leaders.

  • Interim Leadership Support
    Step in as a seasoned marketing leader to maintain momentum during transitions or staffing gaps.

  • Digital Marketing Performance Optimization
    Use analytics, CRM insights, and emerging tools—including AI—to improve targeting, boost engagement, and increase ROI across channels.

  • Digital Experience & Content Strategy
    Elevate your website, content, and digital tools to better engage users and drive action.

  • Audience Development & Visitor Experience
    Use research, segmentation, and behavioral insight to build deeper relationships with your audiences.

  • Agency Search & Relationship Management
    Manage agency engagements from RFP to onboarding and ongoing performance evaluation.

  • Strategic Planning & C-Suite Advising
    Translate big-picture goals into marketing strategies that support growth and impact.