Welcome to Armstrong & Co. Insights — perspectives on marketing strategy, leadership, and audience growth.
Explore ideas to help organizations unlock clarity, growth, and impact.
From Findings to Focus: Turning Marketing Insights Into Strategy
Is your research actually driving decisions? Many organizations stop at “insights” without translating them into focus and action. Discover how turning findings into strategy can sharpen priorities and drive impact.
If You Don’t Define Your Brand, the Public Will — And You Might Not Like the Results
Is your brand telling the story your audience actually wants to hear? When you don’t define who you are in the marketplace, others will — and their version may not reflect your strategy, strengths, or story.
Thoughts on Leadership and the Qualities That Matter Most
What defines great leadership today? A reflection on the traits that build trust, inspire teams, and create cultures where people — and ideas — thrive.
Beyond Demographics: The Smarter Ways to Segment and Grow Your Audience
Why do two people with the same background make completely different brand choices? It comes down to emotional needs — the deeper motivations that drive decisions far beyond demographics.
Why Every Organization Should Consider a Marketing Audit
Is your marketing really working as hard as it could? A marketing audit uncovers where dollars, teams, and strategies are out of sync, and helps organizations get back on track for growth.
Beyond the Choir: Why Nonprofits Should Look Outside Their Databases for Consumer Insights
Are you limiting your audience insights to your own database? Expanding the lens uncovers overlooked voices, fresh opportunities, and smarter strategies for growth.
The Rise of the Fractional CMO — Flexible Leadership for Changing Times
Could your organization benefit from executive-level marketing leadership without the full-time cost? A Fractional CMO brings clarity, growth, and impact when you need it most.