Welcome to Armstrong & Co. Insights — perspectives on marketing strategy, leadership, and audience growth.
Explore ideas to help organizations unlock clarity, growth, and impact.
Why Every Organization Should Consider a Marketing Audit
Is your marketing really working as hard as it could? A marketing audit uncovers where dollars, teams, and strategies are out of sync, and helps organizations get back on track for growth.
Beyond the Choir: Why Nonprofits Should Look Outside Their Databases for Consumer Insights
Are you limiting your audience insights to your own database? Expanding the lens uncovers overlooked voices, fresh opportunities, and smarter strategies for growth.
The Rise of the Fractional CMO — Flexible Leadership for Changing Times
Could your organization benefit from executive-level marketing leadership without the full-time cost? A Fractional CMO brings clarity, growth, and impact when you need it most.