Welcome to Armstrong & Co. Insights — perspectives on marketing strategy, leadership, and audience growth.
Explore ideas to help organizations unlock clarity, growth, and impact.
From Findings to Focus: Turning Marketing Insights Into Strategy
Is your research actually driving decisions? Many organizations stop at “insights” without translating them into focus and action. Discover how turning findings into strategy can sharpen priorities and drive impact.
Beyond Demographics: The Smarter Ways to Segment and Grow Your Audience
Why do two people with the same background make completely different brand choices? It comes down to emotional needs — the deeper motivations that drive decisions far beyond demographics.
Beyond the Choir: Why Nonprofits Should Look Outside Their Databases for Consumer Insights
Are you limiting your audience insights to your own database? Expanding the lens uncovers overlooked voices, fresh opportunities, and smarter strategies for growth.