Welcome to Armstrong & Co. Insights — perspectives on marketing strategy, leadership, and audience growth.
Explore ideas to help organizations unlock clarity, growth, and impact.
Beyond Demographics: The Smarter Ways to Segment and Grow Your Audience
Why do two people with the same background make completely different brand choices? It comes down to emotional needs — the deeper motivations that drive decisions far beyond demographics.
Beyond the Choir: Why Nonprofits Should Look Outside Their Databases for Consumer Insights
Are you limiting your audience insights to your own database? Expanding the lens uncovers overlooked voices, fresh opportunities, and smarter strategies for growth.