Welcome to Armstrong & Co. Insights — perspectives on marketing strategy, leadership, and audience growth.
Explore ideas to help organizations unlock clarity, growth, and impact.
From Findings to Focus: Turning Marketing Insights Into Strategy
Is your research actually driving decisions? Many organizations stop at “insights” without translating them into focus and action. Discover how turning findings into strategy can sharpen priorities and drive impact.
Why Every Organization Should Consider a Marketing Audit
Is your marketing really working as hard as it could? A marketing audit uncovers where dollars, teams, and strategies are out of sync, and helps organizations get back on track for growth.
Beyond the Choir: Why Nonprofits Should Look Outside Their Databases for Consumer Insights
Are you limiting your audience insights to your own database? Expanding the lens uncovers overlooked voices, fresh opportunities, and smarter strategies for growth.