Welcome to Armstrong & Co. Insights — perspectives on marketing strategy, leadership, and audience growth.
Explore ideas to help organizations unlock clarity, growth, and impact.
If You Don’t Define Your Brand, the Public Will — And You Might Not Like the Results
Is your brand telling the story your audience actually wants to hear? When you don’t define who you are in the marketplace, others will — and their version may not reflect your strategy, strengths, or story.